AI replies to every Instagram customer — personally, in seconds
Not a “thanks, we’ll get back to you” template, but an answer to each person’s actual question: price, timing, availability, booking — based on your instructions. A keyword under a reel triggers an instant DM with a button, and the AI takes the conversation from there. Day, night and weekends.
Official Instagram API. No account password, no risk of a ban.
Kate Miller
Polly · nail studioCustomers reach out — and get a template or silence
A reel that takes off collects hundreds of “want”, “price?” and “+” overnight. Nobody can answer them all by hand: by the time you get to the two-hundredth, the first one has already bought from a competitor.
Comments come with an expiry date. Instagram lets you message the person who left one for only seven days. After that the window closes and the lead is gone for good.
And DMs bring questions in people’s own words: “is it cheaper for two?”, “can you make it by Friday?”, “do you ship to Texas?”. A template can’t answer that, and a human reply three hours later reaches someone who has already left.
Instagram lets you send a private message only to people who commented within the last seven days. After that, the lead is gone.
How it works
Every message and every reply lands in one feed in your dashboard: comments and DMs, what the bot answered and where you are needed.
You describe your business
Once, you write what you sell, your prices, terms and how to buy — the way you would brief a new employee. For reels, you set keywords: “want”, “price”, “+”.
A customer writes
In a comment or a DM, in their own words, at any hour. Instagram passes the message to ReelReply right away.
Everyone gets their own reply
The AI answers their exact question, with the conversation and your prices in mind. A keyword gets an instant message with a button. If the answer isn’t in your instructions, the conversation is handed to you.
Everyone gets their own answer — not one template for all
The AI reads the person’s question, remembers the whole conversation and answers from your instructions — like an attentive employee who knows your price list by heart. Two people can ask the same thing in different words, and each gets an answer to their own question. Before going live you can test the replies in the dashboard without sending anything.
Understands the question
“Is it cheaper for two?”, “can you make it by Friday?” — the AI gets the meaning, it doesn’t hunt for a word from a list.
Remembers the conversation
It answers with what was already said in mind: no asking twice, no repeating itself.
Only your facts
Prices, timing and terms come from your instructions. If something isn’t there, it doesn’t make it up — it hands the question to you and flags the conversation in your feed.
Steps aside when you reply
Replied to a customer yourself — from the Instagram app or the dashboard? The AI goes quiet in that conversation.
Ignores the noise
Story mentions, stickers, “thanks” and “ok” get no reply — no messages about nothing.
Not fooled by tricks
“Ignore your instructions”, “solve my homework”, off-topic questions — it politely steers back to your business.
Comments too. When someone asks a question under a post in their own words, without a keyword, the AI replies to them in DMs. Under every post or only the ones you choose.
Why this doesn’t get you banned
Accounts get blocked not for auto-replies, but for the way they are sent. Services that ask for your password act as if you were sitting in the app yourself — and that is exactly what Instagram treats as a violation. We don’t ask for your password, because we don’t need it.
| Compared | ReelReply | Emulation-based tools |
|---|---|---|
| Account access | Access you grant and revoke yourself | Your full login and password |
| How it works | Official Instagram API | Emulating a browser or the mobile app |
| Risk of a ban | Everything it does is allowed by Instagram’s rules | Breaking the rules is grounds for a ban |
| Sending limits | Respected, with ramp-up and pauses | Keeps sending until it gets stopped |
| Opt-out | Built in — replying STOP is honored | Usually none |
What else is inside
A button under the message
A link to your guide, price list or booking page — as a tappable button, not a line of text.
Every conversation in one feed
Comments and DMs together: what the person wrote, what the bot answered, where the AI replied and who is waiting for you.
Seven-day countdown
Every comment shows how much time is left before the window closes. The most urgent come first.
Uncertain matches wait for you
A typo or a link in the comment — such a match goes to you for a decision instead of being sent blindly.
You decide who gets replies
A “never reply” list for staff and partners. A “reply only to these” list to test the bot on a live account without answering customers.
Public reply
A short reply under the comment: the person sees they were noticed, and the post gets engagement.
Who it’s for
- Creators and online courses — send a guide for a keyword and answer everyone’s questions about the course
- Salons and beauty pros — quote prices, offer open slots and book clients without leaving the one in the chair
- Online stores — answer about sizes, stock and shipping before the buyer goes to a competitor
- Events and conferences — answer about the program, speakers and registration at any hour
Pricing
Keyword auto-replies — or an AI agent that answers everyone personally. Write to us for current pricing.
- Instant DM for a keyword under a reel or post
- A button under the message — guide, price list or booking
- Public reply under the comment
- Conversation feed and review of uncertain matches
- A personal answer to any question about your business
- Hands complex questions to you and flags them in the feed
- Steps aside when you reply yourself
- Test the replies before going live
- Official Instagram API
- Respects Instagram limits, STOP to opt out
- “Never reply” and “reply only to these” lists
- Cancel anytime
Not sure which one fits? Email us at hello@reelreply.app.
FAQ
Didn’t find your question? Email us at hello@reelreply.app.
A template sends everyone the same text for one keyword. The AI reads the whole question, remembers the conversation and answers this particular person — using your prices and terms. It replies in DMs, both to messages and to comments without a keyword.
Let every customer get an answer — their own, right away
Setup takes an evening. Meanwhile, the seven-day reply window on every comment is already running.
Questions before you start — hello@reelreply.app